Social Flow In Google Analytics for ROI IN SME’s

What is Social Flow?

You have set-up Twitter / Facebook / Pinterest things seem to be working great right? But how do you know? ROI for a business is key, and even though cost is not so much a factor in the realm of social media time is! If you have spent all this time on the social medias plugging your business how do you know your hitting your targets if any?

Initial target for using the social medias is to drive traffic to your website where it converts into a sale / phone call etc…

Within Google Analytics you can now see the effectiveness of all your social media work.

If your website is using Google Analytics there is now an very easy way to view click through from your hard work on the social medias.

To do this go to your website analytics account:

Standard Reporting > Traffic Sources > Social > Social Visitors Flow

It’s really that simple!

You can now view how effective all your hard work is!

It’s fair to say that though cost is not directly effected initially with SME’s trying social medias, throughout the year, the time spent doing all this work can mount up to a cost, so this is perfect for analysing the effectiveness of the social media used but more importantly can emphasise whether your social media strategy is right!